Build properly formatted UTM tracking URLs for marketing campaigns. Enter base URL and campaign parameters — get a clean, copyable tracking link instantly.
Open UTM Builder → free, no sign-inUTM parameters tell your analytics exactly where traffic is coming from — which campaign, which channel, which ad. Getting them right and consistent across a team requires discipline; having a builder enforces that discipline. The UTM Builder takes your base URL and tracking parameters and produces a clean, correctly formatted tracking URL instantly.
Digital marketers building tracked campaign links, analytics teams standardising UTM parameter naming, or anyone running paid or email campaigns who needs properly tagged URLs for attribution.
No tutorials. No learning curve. Open it and get started.
No server uploads. Includes a preview of the complete UTM string before the URL is assembled — so you can verify the parameter values are correct.
Completely free. No trial period. No premium tier for basic functionality. No account required. Use it as often as you need.
One job, done well. UTM Builder was built to solve a specific problem cleanly. No feature bloat, no ads, no distractions.
What are UTM parameters?
Tags appended to URLs that tell your analytics which marketing source, medium, and campaign drove each visitor.
Which UTM parameters are required?
utm_source and utm_medium are the most important. utm_campaign adds campaign-level detail.
What is utm_source?
The traffic source — e.g. 'newsletter', 'facebook', 'google'.
What is utm_medium?
The marketing channel — e.g. 'email', 'cpc', 'social', 'organic'.
Should I use lowercase?
Yes — UTM values are case-sensitive. Use consistent lowercase to avoid splitting your data.
Free. Instant. No sign-in. Open it and get the job done.
Open UTM Builder on Doathingy.com →